Empowering Businesses with Smarter Wireless Solutions
About Urban Mobility
Urban Mobility was founded in 2010 with a clear vision: to redefine business telecom by delivering smarter, more reliable mobility solutions. Since then, we’ve grown into one of Canada’s most trusted Bell Mobility partners — backed by over 80 years of combined industry experience, multiple national awards, and a proven track record of long-term client relationships that extend well beyond the terms of a contract.
We specialize in creating tailored wireless solutions that empower organizations to stay connected, productive, and prepared for growth. From rate plan optimization and device management to strategic consultation and end-to-end support, our team handles the complexities of telecom, so your business doesn’t have to.
At Urban Mobility, we take pride in being more than a service provider. We’re a dedicated partner committed to delivering scalable, cost-effective mobility solutions aligned with your business objectives. Whether you’re overseeing a small team or a large enterprise fleet, we deliver with precision, professionalism, and purpose.
Urban Mobility Team
Meet Our Team
At Urban Mobility, our team is the driving force behind every solution we deliver. Backed by decades of combined experience and a shared commitment to excellence, each member brings unique expertise to ensure your business stays connected and runs smoothly. From strategic consultants to technical support specialists, we provide personalized, reliable service tailored to your specific needs.
What sets us apart is how deeply invested our team is in your success. We don’t just deliver solutions — we build long-lasting relationships, becoming a trusted partner you can count on every step of the way.
Ahmed Fares
Dealer Principal
Ahmed Fares is a visionary leader and seasoned entrepreneur with over two decades of expertise in the… Read More
Matt Crawford
Director of Corporate Sales
Matt Crawford is a telecom industry expert bringing nearly 20 years of experience to the Urban Mobility team… Read More
Lisa Dunphy
Director of Operations
Lisa Dunphy, the Director of Operations at Urban Mobility, brings a wealth of experience and a proven track record of operational excellence to the team… Read More
Leyvis Pena
Accounting Manager
Leyvis Pena has been the cornerstone of financial management at Urban Mobility for over 11 years… Read More
Troy Tendeck
Senior Account Executive
Troy Tendeck is a seasoned Senior Account Executive at Urban Mobility, bringing over 30 years of experience in.… Read More
Breanne Covey-St. Goddard
Corporate Account Manager
Breanne Covey-St. Goddard is the Corporate Account Manager at Urban Mobility, where she plays a key role in ensuring the… Read More
Built on Trust, Backed by Recognition
Our team brings over 100+ years of combined telecom experience, multiple Bell B2B Dealer of the Year awards, and a track record of industry-leading client retention.
100+ Years of Combined Experience
Lowest Turn Over Rate in Western Canada
250+ Companies Served
30,000 Active Phone Lines
4x Western Canada Premier Bell Corporate Dealer Winner
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Ready to experience the difference of working with a dedicated Bell mobility partner?
Ahmed Fares
CEO & Strategic Board Member
Ahmed Fares is a visionary leader and seasoned entrepreneur with over two decades of expertise in the telecommunications sector, renowned for cultivating enduring client relationships. In 2010, he founded Urban Mobility, a dynamic business-to-business Bell Mobility dealership. Under his leadership, Urban Mobility quickly rose to prominence, becoming one of Western Canada’s leading independent dealers and securing the prestigious title of Bell’s top corporate dealer in the region for three consecutive years. Building on this success, Fares launched Cell Medics in 2012, driven by his commitment to meeting customer needs. He fosters a culture of unwavering dedication to service excellence and unparalleled customer satisfaction, reflected in award-winning customer retention numbers. Known for his astute problem-solving skills and keen market foresight, Fares adeptly identifies challenges and opportunities, crafting bespoke solutions tailored to evolving market demands.
Matt Crawford
Director of Enterprise
Matt Crawford is a telecom industry expert bringing nearly 20 years of experience to the Urban Mobility team. As the Director of Corporate Sales for Urban Mobility Ltd, an authorized Corporate Bell Dealership, Matt is intimately connected to the wireless and wireline industry. Through his connections to major telecom providers, hardware manufacturing partners, software providers and most importantly clients, Matt has his finger on the pulse of the current state of telecommunications and line of sight to where it is going.
Matt has held previous director roles with Imagine Wireless, a Corporate Rogers Dealer and with Core Communications Systems, a managed services provider specializing in mobility support for enterprise clients throughout North America. Matt holds a Bachelor of Business Administration degree from the University of New Brunswick and has spent most of his career working with ownership groups to plan and execute bring-to-market and growth strategies.
Matt will provide guidance and input to Urban Mobility leveraging his experience and expertise. His unique mix of industry insight coupled with a successful background in designing and implementing sales and marketing strategies will greatly benefit Urban Mobility.
Lisa Dunphy
Director of Operations
Lisa Dunphy, the Director of Operations at Urban Mobility, brings a wealth of experience and a proven track record of operational excellence to the team. With over a decade of experience in dynamic and fast-paced environments, Lisa has consistently streamlined processes, enhanced efficiencies, and driven growth. She has optimized supply chain logistics and refined customer service protocols to support scalability and growth.
As Director of Operations, Lisa has implemented cutting-edge practices that ensure the highest standards of efficiency and quality. Her leadership in integrating advanced technologies and fostering a culture of continuous improvement has allowed Urban Mobility to scale year over year while continually exceeding client expectations. Lisa excels in creating and executing strategic plans that align with organizational goals, driving productivity, and enhancing profitability. Her keen eye for identifying inefficiencies and implementing solutions has been instrumental in streamlining operations.
Leyvis Pena
Accouting Manager
Leyvis Pena has been the cornerstone of financial management at Urban Mobility for over 11 years. With extensive expertise and unwavering commitment, she has played a pivotal role in ensuring the company’s financial health and operational efficiency. Leyvis oversees all accounting operations, ensuring accuracy and compliance with financial regulations. She manages end-to- end processes for accounts payable and receivable, maintaining excellent relationships with vendors and clients. Beyond her financial duties, Leyvis adeptly handles various administrative tasks that support the smooth operation of the company.
Her role as Accounting Manager is marked by precision, reliability, and a genuine passion for fostering a collaborative work environment.
Troy Tendeck
Senior Account Executive
Troy Tendeck is a seasoned Senior Account Executive at Urban Mobility, bringing over 30 years of experience in management and sales to the forefront of business communications. With a strong foundation in building lasting customer relationships, Troy specializes in delivering customized mobility solutions to organizations across Western Canada. His professional and loyal approach ensures that clients receive strategic guidance tailored to their unique telecommunications needs.
Beyond his professional expertise, Troy is deeply committed to fostering trust and transparency in every interaction. His passion for teamwork and growth extends into his personal life, where he has spent 14 years as an amateur scout for the Portland Winterhawks.
Troy’s dedication to both business and community reflects Urban Mobility’s mission to empower clients with reliable, forward-thinking solutions.
Breanne Covey-St. Goddard
Corporate Account Manager
Breanne Covey-St. Goddard is the Corporate Account Manager at Urban Mobility, where she plays a key role in ensuring the seamless delivery of products and services to our corporate clients. She specializes in order management, fulfillment, and day-to-day client support, acting as the primary point of contact for many of our partners. Breanne ensures that every client’s mobility needs are handled accurately, efficiently, and on time.
Drawing on more than 10 years of expertise in customer service and logistics coordination, Breanne brings a proactive, solutions-focused approach to every interaction. She is known for her sharp attention to detail, effective communication, and commitment to resolving issues quickly ensuring a smooth and dependable experience for our clients.
From managing high-volume deployments to handling time-sensitive requests, Breanne ensures nothing is overlooked. Her dedication to operational excellence and customer satisfaction makes her an essential part of Urban Mobility’s continued success.